Tweet16-03-2010 om 12:12 by Maastricht Region Branding Foundation
Since today, on LinkedIn, inhabitants from the Maastricht Region are no longer automatically regionally registered in their profiles under ‘Eindhoven Area’. Now, their profiles display ‘Maastricht Area.’ Achieving this took over half a year of lobbying from the Maastricht Region Branding Foundation.
In July 2009, the Maastricht Region Branding Foundation brought LinkedIn’s area-arrangement of the network environment to the attention. In LinkedIn, communication manager Nicoline Wisse Smit, started a lobbying group which carried the name ‘We are Maastricht Region’ (The English name for the South-Limburg area). Within a short period of time, hundreds of people joined the group, increasing its numbers to roughly 1250 members today.
With the support of the lobbying group, Maastricht Region Branding Foundation, contacted the Managing Director Europe of LinkedIn. And finally, in late 2009, they received a personal reassurance that the Maastricht Area would become available for those living in the Maastricht Region.
The introduction of a ‘Maastricht Area’ is logical, considering other regions also have their own regional classification, for instance the ‘Nijmegen Area’. The new classification not only does justice to the interest of the Maastricht Region, it also supports the networking possibilities, the main objective of LinkedIn.
LinkedIn uses postal codes to make the area arrangements. People added their postal codes to profiles themselves. LinkedIn has decided that postal codes 6100 until 6499 will become Maastricht Area. The border of this region will be just below Roermond. LinkedIn will automatically group everyone north of these postal codes as ‘Eindhoven Area’.
People from the Maastricht Region, who already have a LinkedIn account and would like to adjust their area only have to click on ‘ Edit my Profile’. Two lines below their name, they can click ‘edit’ next to the word ‘area’. They do not have to change anything there, they only have to select ‘save.’
The LinkedIn group ‘We are Maastricht Region’ will be maintained as a network Group which will focus on topics concerning the Maastricht Region. LinkedIn is a business network with a worldwide membership count of 60 million professionals.
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